Ruby Events are supporting Touchstone via a start up called eVentGift. eVentGift aims to provide an ongoing channel (a system) for event organisers and competitors to contribute to something with a social benefit, for the local community where the event is held. The 'social for good' goal of The Ruby Swim, an event around Ruby Island in January each year, is to be part of a lake water purity project. The Ruby Swim’s ‘for social good' mechanism is to be part of a lake water purity project and The Touchstone Project will be it.
Social benefits to the community should be considered, as generally speaking, event organisers do not always consider benefits for the community the event takes place within - the underlying infrastructure and its intrinsic ‘sense of community’ within which the event operates. eVentGift aims to remind event organisers of their need to contribute to the local community and for this to be an intrinsic part of their event.
Even those events that do provide a wider community benefit do not easily provide a visible feedback loop so everyone can see and monitor progress on the project they have contributed too. eVentGift's eventual outcome will be to provide the platform for that vital aspect.